Reputation and Social Media
At RJS we understand the importance of a charities reputation. Perhaps the most significant recent event was the tragic suicidal death of Olive Cooke the nation’s oldest poppy seller. Olive was in fact one of many older people who was unfortunately targeted by fundraising agencies employed to raise funds. The tragic and unforgivable issue here was that this type of procurement resulted in a hard sell that could then target vulnerable people. The activity was then accidently divorced from ordinary ethics by targeting those who might themselves be struggling in various ways.
This then raised the question of just how aware should trustees be of this type of activity? The legislative answer in the form of the Charities (Protection and Social Investment) Act 2016now states that unpaid trustees have to be more pro-active in matters of ethical management or face the consequences.